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Where has RMS been lately? Well for the last 2 weeks some of us have been in 3 states filming 50+ doctors and countless actors nonstop for LasikPlus’ new integrated ad campaign.
Plan on seeing this personalized and integrated campaign on traditional media, digital out of home networks and select online communities.
W. Elmore
BroadSign International, Inc. and RMS Networks, Inc. announced strategic agreement offers advertisers access to over 11,000 digital signage locations through the rVue Ad Serving program.
Out of Home Advertisers will now be able to reach even more viewers by using the rVue platform to place ads on over 100,000 digital screens across North America.
In November, BroadSign was installed in 11,000 out of home locations across the U.S. and Canada; and over the past year has consistently ranked in the top of the software providers to the out of home space. The BroadSign network will have access to the advertising and content commitments within rVue. BroadSign’s client networks include doctor offices, health clubs and major retail outlets. Using the rVue ad platform, advertisers, starting in early 2009, will be able to access these high quality outlets to reach national audiences and receive viewership data at an unprecedented scale. rVue ads advertisers – many of them new to the out of home medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment.
“Partnering with RMS Networks and rVue is a milestone that our company and clients are embracing,” said Brian Dusho, Vice President of Strategy at BroadSign. “The rVue ad platform will allow more advertisers to access the network’s acclaimed roster of high quality digital destinations – and digital out of home is on every advertisers radar today.”
The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital analytics within 24 hours. BroadSign joins rVue’s growing list of partners, which also includes Neo Advertising, independent networks and networks developed by RMS Networks.
“BroadSign’s brand and software attracts an important level of outlets/destinations that rVue advertisers can now access,” said Jason Kates, President of RMS Networks. “Combined with our platform’s measurement technology, this collaboration signifies an important step towards making out of home advertising more accountable for advertisers and more relevant for viewers.”
Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic given this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for - a dashboard approach to the digital out of home opportunities that allows an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is a game changer. A platform of this scope allows us to now access digital out of home (DOOH) outlets in a way that was not previously available."
RMS NETWORKS COLLABORATES WITH BROADSIGN TO ALLOW AD AGENCIES TO ACCESS BROADER DOOH ADVERTISING SPACE AND SEAMLESSLY EXECUTE CAMPAIGNS
Integration Connects Digital Signage Inventory from BroadSign-Powered Networks with Advertising Space and Content within RMS Networks’ rVue Exchange
Fort Lauderdale, FL and Montreal, Canada (February 2, 2009) – BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.
The integration has become possible due to the new open-standard cross-network media buying platform - BroadSign Open, scheduled for release in early 2009. The two companies have collaborated to connect BroadSign Open with rVue – a digital signage media-planning tool developed for the DOOH industry and used by RMS Networks. rVue’s addressable advertising exchange takes a ‘Google AdWords’ approach and applies it to the DOOH industry. RMS’ rVue exchange is a web-based application that enables advertisers to find and bid on digital out-of-home properties across multiple networks.
Thanks to the rVue/BroadSign Open collaboration, over 165 DOOH networks that run on BroadSign’s software can now add their inventory to RMS’ media planning platform, thus becoming part of the larger-scale media buys they didn’t have access to before.
BroadSign Open will grant rVue users access to its combined network media space to enable advertisers to target and execute digital signage campaigns across BroadSign-powered networks.
“Our relationship with RMS Networks gives our networks an opportunity to be seen by planners and advertisers via a unified interface and simplifies the process of buying digital out-of-home,” said Brian Dusho, President & Chief Strategy Officer of BroadSign International. “Coupling rVue with BroadSign Open brings together the best of two worlds: mass reach and micro targeting.”
“BroadSign is an established, worldwide provider of campaign fulfillment workflow for the industry with an impressive group of networks,” notes Jason Kates, Founder, President and CEO of RMS Networks. “The integration of our respective technologies is designed to further enable advertising agencies to easily plan and buy OOH media campaigns and measure their effectiveness.”
The rVue Ad platform also offers greater accountability and relevancy in advertising. With rVue’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours.
Additionally, The Component Group, an Omnicom agency has endorsed rVue from the start and is very optimistic about this announcement. “We collaborated with RMS Networks over the last year to integrate what the agencies are looking for - a dashboard approach to segregate the digital out of home opportunities and allow an efficient buy to take place”, said Bob Chimbel, CEO of the Component Group. “The incorporation of rVue into BroadSign’s reach is game-changing. A platform of this scope now allows us to access digital Out-of-Home outlets in a way that was not previously available.”
